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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘Minions: The Rise Of Gru’ Notches Best Previews For Animated Pic During Pandemic With $10.8M

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deadline.com

Universal/Illumination’s Minions: The Rise of Gru has grabbed the best previews for an animated movie during the pandemic with $10.75M.

That’s purely from showtimes that started yesterday at 2PM from 3,350 theaters. This, no doubt, bodes for another excellent weekend at the summer box office.That beats the $6.25M combined two day previews of Paramount’s Sonic the Hedgehog 2 and Disney’s previews combined $5.2M previews for Lightyear.

Rise of Gru also bests the previews of 2015’s Minions which minted $6.2M off showtimes that began at 5PM and went on to make $46M on its opening day (including those previews) and a $115.7M opening.Also, Rise of Gru is ahead of Despicable Me 3‘s $4.1M Thursday night previews (6PM start time), which went on to post a $29M first day and $72.4M 3-day.Even more mindblowing: Rise of Gru‘s Thursday night is higher than Marvel’s Eternals which did $9.5M off 6PM showtimes.The Chris Melendandri produced animated sequel was looking to gross between $70M-$80M over four days at 4,391 locations.

Now it could be more like $90M-$100M. To date since mid-March 2020, Sonic the Hedgehog 2 owns the best opening for an animated movie at $72.1M.Mostly guy skewing last night for Rise of Gru, however, it’s expected that moms will turnout.

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