Universal/Illumination’s Minions: The Rise of Gru has grabbed the best previews for an animated movie during the pandemic with $10.75M.
That’s purely from showtimes that started yesterday at 2PM from 3,350 theaters. This, no doubt, bodes for another excellent weekend at the summer box office.That beats the $6.25M combined two day previews of Paramount’s Sonic the Hedgehog 2 and Disney’s previews combined $5.2M previews for Lightyear.
Rise of Gru also bests the previews of 2015’s Minions which minted $6.2M off showtimes that began at 5PM and went on to make $46M on its opening day (including those previews) and a $115.7M opening.Also, Rise of Gru is ahead of Despicable Me 3‘s $4.1M Thursday night previews (6PM start time), which went on to post a $29M first day and $72.4M 3-day.Even more mindblowing: Rise of Gru‘s Thursday night is higher than Marvel’s Eternals which did $9.5M off 6PM showtimes.The Chris Melendandri produced animated sequel was looking to gross between $70M-$80M over four days at 4,391 locations.
Now it could be more like $90M-$100M. To date since mid-March 2020, Sonic the Hedgehog 2 owns the best opening for an animated movie at $72.1M.Mostly guy skewing last night for Rise of Gru, however, it’s expected that moms will turnout.
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