‘Miffy’ Series Finds A UK Home: Sky Picks Up New Animated Show Based On The Much-Loved Character
deadline.comA new Miffy animated series will go out on Sky in the UK. The deal comes with the much-loved bunny character celebrating her 70th anniversary this year.
Sky Kids has picked up the show from Studiocanal and Superights. Created by Dutch illustrator Dick Bruna – who first drew the iconic character to entertain his young son whilst on a rainy seaside holiday – Miffy has graced a series of picture books that have sold 85 million copies and are now published in over 50 languages.
Bruna’s simple but classic design graces a wide range of toys, clothing and merch, with Mercis holding the global rights. There have been several Miffy shows and even a movie over the years.
The new Miffy CGI toon series was produced by Studiocanal, Mercis and Superprod Animation with pay-TV giant Canal+, which will launch it in France.
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