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Michael B. Jordan Vows To Rename Rum After Backlash For Cultural Appropriation

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hollywoodlife.com

Michael B. Jordan took to his Instagram Story to address the backlash he received for naming his rum brand J’Ouvert, which represents the start of Carnival in Trinidad.

However, various Internet users pointed out that there is a much deeper meaning behind the word due to it pertaining to a period of enslavement and freedom in the country.

Many people were furious that Michael was using the name without understanding why it would be offensive to Caribbean people, especially because he doesn’t appear to have Trinidadian roots himself. “I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a light on,” the actor wrote. “Last few days has been a

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