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Michael B. Jordan APOLOGISES for rum brand's controversial name following backlash for cultural appropriation

Michael B.Jordan Jordan Hollywood actor Michael B Jordan

23.06.2021 - 11:41

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Michael B. Jordan took to Instagram to apologise for facing backlash and allegations of cultural appropriation over the name of his new rum label.

The actor through his post informed fans that he is in the process of learning and that he will be renaming his alcohol brand.

The Creed star received major backlash after it was revealed that he filed to trademark the word "J'Ouvert" for his new brand of high-end alcohol.Apart from netizens, Nicki Minaj too openly called out the actor for his alcohol brand's name as she shared a post about the history of the word and its significance.

In the same post, Minaj also mentioned that Michael must change the name after learning about its cultural significance. A Change.org petition was also filed by.

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