Patrick Frater Asia Bureau Chief Facebook and Instagram parent company Meta has made an unusual inroad into Vietnam with reality show “Let’s Feast Vietnam,” which launched on Netflix this week in parts of Asia.
The 10-episode “Let’s Feast Vietnam” (aka “Hành Trình K? Thú”) is part cooking competition and part-way travelogue. It also borrows something of the ‘reels’ short video feature that makes social media apps so addictive, in that contestants are required to produce video clips along their journey.
The show involves 14 content creators from six countries who embark on a voyage through the Southeast Asian nation, encountering beautiful landscapes, learning culinary arts and being required to take on challenging missions.
Destinations include the historic capital of Hanoi, the natural wonders of Ha Long Bay, buzzy commercial capital Ho Chi Minh City and pearl island Phu Quoc.
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