Meghan Markle’s new lifestyle brand is doomed to be yet another flop in her illustrious career

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debuted a new lifestyle brand called American Riviera Orchard on Instagram.The Goopy project sounds like a name one of her Montecito, Calif., neighbors might give their third-born child, but I digress.In this softest of launches, Markle’s social media post and new website offered no details of what products she will sell or what exactly she’s doing.

However, a trademark application says she plans to push cookbooks and home goods.So far on Instagram, we’ve been treated to a golden logo written in calligraphy — Wow!

How royal! — and a grainy video clip of Megs stirring away in the kitchen, picking flowers and standing at the end of a hall.Wonderful.

Another stop on her Quixotic quest to become Martha Stewart. Well, Martha Stewart if nobody watched Stewart’s TV shows, or bought her magazine, cookbooks and kitchenware.Let me call it now: This glorified Etsy page, if it ever gets off the ground, will be one more embarrassing blip.Remember Markle’s now-defunct lifestyle blog The Tig (2014-2017)?Thought not.Markle dubbed the site “a hub for the discerning palate” and used it to hawk recipes and beauty tips.

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