Meghan Markle recently launched her new business venture on Instagram. Her lifestyle brand American Riviera Orchard made its debut with a social media teaser last week.The Duchess of Sussex gave an insight into the business which has been kept under wraps up until now.
It is believed to be a lifestyle and cookery brand that will tie in with a new cooking show on Netflix, although only the logo has been posted.A short clip seemingly launched the business, with little to no detail of what people can expect.
The bio states it was "established 2024" and is owned by Meghan. PR expert Ryan McCormick believes there are 'red flags' to the launch.Speaking to the Mirror, he said: "From a PR perspective, I don't find the launch of American Riviera Orchard impressive in any capacity.
The company's Instagram page has over 518,000 followers. I'm highly suspicious that most of those followers are fake."Why? Aside from the fact that of a half-million people started following the account in such a short window, they don't show the number of likes on each post." Ryan highlighted a lot of the users interacting with the posts haven't uploaded anything, adding: "This is a major red flag."The PR expert also said the company's website could be improved.
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