Uh-oh! Meghan Markle‘s trademark application for her lifestyle brand American Riviera Orchard was denied!!
According to The Telegraph on Tuesday, the Duchess of Sussex’s application was rejected by the US Patent and Trademark Office (USPTO)!
Why? It’s a really boring reason actually — businesses cannot trademark geographical locations. American Riviera is a nod to the Santa Barbara, California community where Meg lives with Prince Harry, so this is going to be a big issue!
The ruling apparently came in on Saturday and explained that the addition of Orchard in the brand name “does not diminish the primarily geographical descriptiveness of the applied for mark.” It also noted that because there is a location mentioned in the brand’s name, “a public association of the goods and services with the place is presumed.” Well, that’s true.
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