Meghan Markle caught in another branding snafu as NYC clothing label ‘As Ever’ speaks out

nypost.com:

rebranded her lifestyle business venture to the same name.The Duchess of Sussex, 43, this week unveiled the new name of her soon-to-be-launched brand, revealing that she dropped the initial American Riviera Orchard moniker.Now, a small New York-based vintage clothing company has addressed the “Suits” alum’s rebrand.“Wow and hello,” the company’s founder, Mark Kolski, wrote in a statement on Instagram Tuesday.“I want to say thank you to all the old friends who know and love our small family brand As Ever, and also say hi to all those that have just become aware we exist.”“In the last 36 hours there has been an outpouring of support and concern regarding recent events around our namesake brand,” the statement continued. “We are aware.

We are not affiliated.”Kolski said that while he officially launched his business in 2017, the project had been in the works since 2015.

The company is based in New York and New Jersey.“We are grateful for all the customers coast to coast and worldwide that have supported our venture.

We will continue As Ever,” the statement concluded.Kolski, 58, later spoke to The Sun, admitting that he now feels powerless to take any action in response to Markle’s new rebrand.Still, he said that he is refusing to change his clothing brand’s name and is currently “exploring all possibilities.”“I’m a very small business, it’s a family-run operation.