Meghan Markle announces brand name U-turn with subtle dig at Royal Family

ok.co.uk:

Meghan Markle has renamed her lifestyle brand, abandoning her American Riviera Orchard name for a new one.The Duchess of Sussex took to Instagram to announce that her brand will now be known as As Ever, coinciding with the launch of her Netflix series With Love, Meghan, set to premiere on the streaming giant in a fortnight.

A fresh website for As Ever has also been unveiled, featuring a sweet picture of Meghan and her daughter Princess Lilibet hand-in-hand.

Meghan had encountered numerous hurdles while attempting to trademark the name American Riviera Orchard, which could account for the switch to As Ever.

However, Meghan also explained that she didn't want to be "limited" to products only sourced in her neighbourhood. In an Instagram video, Meghan revealed: "The cat’s out of the bag.