Meghan Markle Announces American Riviera Orchard Rebrand, Reveals Why She's Changing the Name to 'As Ever'

justjared.com:

Meghan Markle shared a big new update – with a brief cameo from Prince Harry! The 43-year-old Duchess of Sussex recorded a video to let fans know about a rebrand of her brand, American Riviera Orchard.

It will now be called As Ever. The video started out with a man – seemingly Prince Harry – handing her a phone to record the message. “It’s recording,” he can be heard saying. Keep reading to find out more… Meghan began, “The cat’s out of the bag.

I’m shocked we’ve kept this a secret for so long. In two weeks my show is coming out, which I’m so excited for. And also my business, which I think there has been a lot of curiosity about.” “Last year, I had thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area,” she said. “Then Netflix came on, not just as my partner in the show, but as my partner in my business.

which was huge. So I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever,” she continued. Meghan added, “As Ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening — this is what I do.