Meghan Markle admits to making ‘mistakes’ in launching As Ever lifestyle brand

foxnews.com:

Meghan Markle faced several hiccups when attempting to be an entrepreneur in California. In March 2024, the Duchess of Sussex debuted her lifestyle brand, American Riviera Orchard, on Instagram.

And while celebrity pals like Chrissy Teigen and Mindy Kaling gave sneak peeks of her jams with the brand’s logo online, everything then came to a halt.

Behind the scenes, the 43-year-old was facing trademark issues. "There are tons of twists and turns – even with the name," the "Suits" alum told People magazine in a cover story published on Monday. "I was figuring it out in real time," she admitted. "I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that," said Meghan. "It’s a learning curve." Last September, the mother of two suffered a professional setback when the U.S.

patent and trademark office refused the application for American Riviera Orchard, The Telegraph reported. According to the outlet, the office warned that businesses could not trademark geographical locations, noting that American Riviera was a "common nickname" for Santa Barbara, where the former American actress resides.The addition of the word "Orchard" made "little difference." The outlet also warned that the descriptions of the duchess’ products could fit into multiple trademark categories.