‘Megalopolis’ Cuts Ties With Marketing Consultant Behind Trailer Debacle; Fabricated Critic Quotes Were Generated By AI
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deadline.comFollowing its recent debacle involving fabricated trailer quotes, Lionsgate‘s Francis Ford Coppola epic Megalopolis has cut ties with marketing consultant Eddie Egan, sources have confirmed to Deadline.
Lionsgate declined comment. But we hear that the quotes featured in yesterday’s trailer, revealed by Vulture to be fake, were found to have been generated by AI following an investigation.
The materials fell under the purview of Egan, who prior to his work as an independent consultant, held executive posts at STXfilm and assorted major studios.
In the immediate aftermath of the trailer snafu, some questioned whether the fake quotes were part of a a marketing ploy purposefully designed to keep the film in the headlines.
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