Meet The Duo On A Mission To Have The Streamers Pay Their Fair Share
deadline.comEXCLUSIVE: Last year’s labor strikes may have eventually convinced the big players to revamp streaming residuals, but debates around compensation are far from over or unique to the U.S.
Via their fledgling consultancy businesses, British TV vets Adrian Wills and Simon Brown are on a mission to help producers, talent and agents pick up a fairer slice of the pie from the streamers.
Working closely with analysis firm Digital-i, the pair, who have several decades of experience between them working for the likes of BBC Studios and UKTV, have developed a formula to broadly work out how much certain shows are worth to a streaming service in terms of monetary value – prospective gold dust to in-the-dark content makers.
While the streamers, especially Netflix, have become more transparent with viewing data of late, Wills and Brown are now taking data and leveraging it. “We’re on a bit of a mission to help content producers get their fair share of SVoD revenues,” said Brown when Deadline caught up with the duo in Soho a few weeks back. “The margins for a streamer are now huge.
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