Mediawan Names Max Wiedemann As Head Of AI

deadline.com:

Mediawan Group has named Max Wiedemann as its first Head of Artificial Intelligence. The European production and distribution group said it had expanded German producer Wiedemann’s role within the company because the industry is “entering a new era driven by artificial intelligence, which is not only reshaping our world but also transforming the way we produce content.” Wiedemann will remain Chief Production and Chief Business Development Officer For Mediawan-owned Leonine Studios.

His new post will focus on integrating cutting-edge AI tech across the group’s activities. He has been vocal about the usage of AI in production.

Last year, he told the Munich Film Festival the the likes of Google and OpenAI should allow content owners to share in the upside from artificial intelligence tools.

Today, he said in a statement: “Both Mediawan and Leonine have already cultivated significant expertise in AI, and I am eager to collaborate with our highly skilled international teams.