Mediawan CEO Pierre-Antoine Capton Talks Plan B Acquisition & 2030 Vision

deadline.com:

Mediawan CEO and co-founder Pierre-Antoine Capton has said his company’s acquisition of Brad Pitt’s Plan B Entertainment in late December heralds an opportunity for all content creators in France and Europe to forge stronger links and footprints in the U.S. “I’m very happy we did this deal with Brad Pitt.

There are lots of French producers who have contacted me since and said, ‘It’s fantastic for the whole sector because you’re going to represent us and allow others to make it too’,” he said.  “It’s true.

Today, we’re getting access a lot more easily,” he said. Beyond expanding Paris-based Mediawan’s footprint into the U.S., the endgame of the acquisition was to give more access to French and European talents to international markets, through working with a production company of the calibre of Plan B, he explained. “It will also require a great deal of work around communication and marketing for our auteurs and our talents… but the aim is to create a big slate of works by French and European talents.” Capton said Mediawan teams in France had already connected with the creative team at Plan B and had started developing ideas for future projects.  “We’re working with Plan B and our French companies on our first development projects and co-productions… it’s very interesting for the producers who’ve had access to Plan B.

They talk about the high standards of a company which is regularly in the running for the Oscars. We can all learn from that and in turn, this will enrich the entire ecosystem.” Capton was speaking at French film and TV promotional body Unifrance’s third Export Day in Paris in a segment entitled “Three Questions for…” The event is kicking off the body’s annual Rendezvous In Paris which has expanded to