McDonald's removes iconic feature from Happy Meal boxes for first time ever
manchestereveningnews.co.ukFor the first time ever, McDonald's has removed the smile from millions of its Happy Meal boxes in restaurants across the country.
The move aims to communicate to children it is okay not to be happy all the time, helping spark family conversations about emotions during Mental Health Awareness Week (May 13 to 19).
This follows new research commissioned by McDonald's which reveals that almost half of UK children feel like they must be happy all the time, even if they do not want to be.
The limited-edition Happy Meal boxes have been designed to encourage parents to talk to their children about how they are feeling. READ MORE: Home Bargains returns £5 'enchanting' garden light that 'elevates' your backyard Available alongside the meal boxes are sheets of stickers that showcase an array of emotions that children experience, enabling children to illustrate their feelings directly onto the boxes themselves.
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