Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding
variety.comJ. Kim Murphy It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance.
The Max streaming service has quietly launched a fresh look, ditching its shiny blue user interface for a new monochrome color palette that, either purposefully or not, evokes the longtime branding of HBO.
The rebrand, which was updated on the service and its social media outlets Sunday morning, now matches Max with the same palette of the HBO logo, which may help consumers associate the two brands with one another. (Both Warner banners share the same CEO in Casey Bloys.) The new look also resembles the monochrome branding of Apple TV+, another streamer that is largely associated with mature programming.
The palette will continue to be rolled out on marketing material over the next few months. A representative Warner Bros. Discovery did not respond for comment.
Read more on variety.com
