Uber Eats’ latest Super Bowl 2025 ad combines previously featured Matthew McConaughey and Charli XCX with Martha Stewart in a new segment that explores the conspiracy football was invented to sell food. “Look, from the very beginning, football’s been a conspiracy to make us hungry.
Now let me tell you where it all started,” McConaughey, who previously dressed up like Chicago Bears football coach Mike Ditka in a separate ad spot, kicks off the clip as a suited-up executive pitching a boardroom.
In a black and white flashback, McConaughey, now dressed up as an olden days football coach at the birth of the sport in 1876, decides to call the brown leathery ball a pig skin to “Make people crave bacon,” tossing it to Kevin Bacon’s assistant coach who declares “Everybody loves bacon.” Next, McConaughey cites the inception of the Buffalo Bills over a basket of buffalo wings shared between an alternate version of him and Hot Ones host Sean Evans. “These wings deserve a team,” Evans said. “Yeah, I figured out a good team name for Buffalo, Bill,” McConaughey answers.
His tablemate Bill stumbles on what to call the New York-based franchise. RELATED: Billy Crystal And Meg Ryan Recreate “When Harry Met Sally” Deli Scene For Super Bowl Commercial “Do I have to be called refrigerator?” Bears player Perry asks McConaughey’s Mike Ditka lookalike as they pass in the tunnel. “Even Peyton [Manning] was in on it,” McConaughey, who even dressed up like the NFL quarterback on the Denver Broncos to mimic his famous “Omaha” play call and complete it with “steak” and a shimmy, says.
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