Mattel to Relaunch Barney Franchise With New Animated Series, Films, Merchandise

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Barney the purple dinosaur is bringing the I Love You song to a whole new generation of kids — while also hoping to capitalize on the nostalgia of older fans.

relaunch of the Barney franchise, the internet reacted to the beloved character’s “scary” extreme makeover.“Thank you, Mattel for giving me nightmares with this horrifying-looking #Barney,” one Twitter user wrote. Another user tweeted, “man barney looks scary now.”The life-sized purple dinosaur’s updated look features an animated version of the childhood phenomenon.Barney now has big green eyes, a new set of teeth and embodies more of a Tyrannosaurus Rex with vibrant colors.“That’s not Barney!” a fan reacted. “I don’t know how…. but they made Barney more Scary Looking!!” another user said.Mattel did not immediately respond to Fox News Digital’s request for comment.The company hopes parents will enjoy the rebranding of Barney for the next generation of kids. “Barney’s message of love and kindness has stood the test of time,” Josh Silverman, chief franchise officer and global head of consumer products at Mattel, said in a statement about the rebranding.That’s not Barney! https://t.co/jABKLh0aIL“We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences,” Silverman noted.Barney’s transformation comes on the heels of the “I Love You, You Hate Me,” docuseries which uncovers the shocking dark side of the purple dinosaur.

Childhood favourite dinosaur Barney is getting a huge makeover as owner Mattel announces a franchise relaunch.

Barney,” too?The iconic purple dinosaur is set for a makeover in an upcoming franchise reboot, the toy company Mattel announced on Monday. The relaunch of the 1990s icon — who haunted parents’ dreams with his constant reminders to be kind and optimistic, not to mention the “I love you” song — will include an animated series, as well as film and YouTube content and product lines marketed to both younger and older audiences, including toys, books and clothing.

Mattel is doing a full overhaul in relaunching Barney the dinosaur with a new animated preschool TV series set to debut worldwide in 2024, along with a comprehensive revitalization that will span film, YouTube content and music and a full range of kids’ products including toys, books, clothing and more. Apparel and accessories for adult fans, featuring classic Barney, are also part of the mix.The new animated TV series will center around the ubiquitous purple dinosaur and friends,introducing new audiences to the world of Barney through music-filled adventures centered on love,community and encouragement. The series will be produced by Corus Entertainment’s Nelvana andexecutive produced by Fred Soulie and Christopher Keenan for Mattel Television and by Colin Bohm andPam Westman for Nelvana.Recently relaunched Mattel properties include its Monster High property and 1980s Masters of the Universe franchise, both with new content and consumer products programs.“Barney’s message of love and kindness has stood the test of time,” said Josh Silverman, Chief FranchiseOfficer and Global Head of Consumer Products at Mattel. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purpledinosaur to a new generation of kids and families around the world across content, products, andexperiences.”