Matt Rife Reteaming With Live Nation On R-Rated Comedy ‘Rolling Loud,’ Second World Tour
deadline.comEXCLUSIVE: After partnering with Live Nation on one of the largest comedy tours in 20+ years, comedian Matt Rife is expanding his relationship with the company with a second world tour, as well as a new feature project.
Rife will be among the leads of Rolling Loud, an R-rated comedy co-produced by Live Nation Productions, which will film at the hip-hop festival of the same name in Miami in December.
The deal reflects Rife’s longtime drive to bolster his acting career amid his busy touring schedule. It’s the second high-profile project he’s taken on recently, on the heels of a gym-set workplace comedy currently in development, which he’ll write and star in for Netflix, as we told you first.
Rolling Loud is inspired by the true story of an overprotective father who makes the worst parenting decision of his life when he sneaks his 13-year-old son into Rolling Loud, the world’s biggest hip-hop festival, setting off a chaotic adventure with his reckless co-worker and an eccentric festival volunteer as they navigate wild crowds, security, and their own family dynamics.
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