‘Matlock’ Premiere Continues To Shine As Audience Grows 38% In 3-Day Viewing
deadline.comEXCLUSIVE: CBS is still riding the high of Matlock‘s premiere success. The premiere episode has now swelled to 10.67M viewers with three days of multi-platform viewing, which is a 38% lift from the already impressive 7.74M who tuned in live + same-day, according to new data from Paramount Global.
Matlock remains CBS’s most-watched non-post-Super Bowl series premiere in five years. In the three-day window, Matlock is also CBS’s second most-streamed series premiere, coming in behind Tracker (which did receive the post-Super Bowl launch earlier this year).
The network is expecting the audience to continue to grow quite steadily in the seven-day window. Those figures will be available on October 1.
Creator and showrunner Jennie Snyder Urman broke down the premiere episode of her Kathy Bates starring, gender-swapped version of the classic TV show with Deadline.
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