Massive new Hard Rock Hotel opens in Times Square

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open in the area since the beginning of the pandemic. The newly built slender glass tower opened its doors at 159 W. 48th St., bringing 446 rooms and a new live-event venue to the Theater District.

Room rates will start at $475 per night.Fittingly, the city’s first Hard Rock Hotel and a sister property to the longstanding Hard Rock Cafe on Broadway (there’s another cafe at Yankee Stadium) stands on Music Row, the stretch along 48th Street once packed with recording studios and instrument, sheet music and gear stores that fed the city’s music scene.As both a brand nod and homage to the location, the event space, dubbed simply the Venue on Music Row, was custom-built to present music, comedy and other live entertainment.“We looked at dozens of sites around the city and this really is the perfect fit,” Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming, said of the location. “There is the business side of Midtown on one side and Times Square on the other.

This is extremely exciting for us.”The music-influenced Hard Rock brand began in London in the 1980s with the Hard Rock Cafe on Park Lane, and it grew into an international brand with 253 properties.Along with the venue, the hotel houses RT60 rooftop bar and lounge on the 34th floor.“Because we were designing a brand-new building, we had the ability to create an amazing indoor-outdoor space with a canopy,” said Allen. “We spent a lot of money on creating the DJ booth and the sound system to create an ultra lounge venue.”Also on site, NYY Steak continues Hard Rock’s partnership with the New York Yankees, adding a third location — Yankee stadium and Coconut Creek, Florida, house one each — for steak and seafood, plus a switch from music memorabilia to.