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Marvel ‘Diluted’ Audience’s ‘Focus and Attention’ by Making So Many Disney+ TV Shows, Says Bob Iger

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variety.com

Zack Sharf Digital News Director Disney CEO Bob Iger is citing the studio’s output increase for Disney+ as one reason for “some disappointments” as of late.

Speaking to CNBC’s David Faber at the Sun Valley Conference, Iger admitted the studio screwed with audience expectation by offering up so much streaming content.

The negative impact of that has been commercial disappointments in theaters, be it “Ant-Man and the Wasp: Quantumania” not even getting past the $500 million worldwide or disappointing openings for summer tentpoles “Elemental” and “Indiana Jones and the Dial of Destiny.” “There have been some disappointments we would have liked some of our more recent releases to perform better,” Iger said. “It’s reflective not as a problem from a personnel perspective, but I think in our in our zeal to basically grow our content significantly to serve mostly our streaming offerings, we ended up taxing our people way beyond — in terms of their time and their focus — way beyond where they had been.” “Marvel’s a great example of that,” Iger added. “They had not been in the TV business at any significant level.

Not only did they increase their movie output, but they ended up making a number of television series, and frankly, it diluted focus and attention.

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