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Mark Your Calendars—This Is When Amazon Prime Day Is Happening

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Days than Prime Day. It’s a welcome return to form for the sales event, which typically falls in July. (During the first year of the , it was bumped to October, and it fell in June last year.)But Amazon isn’t the only retailer getting in on the Prime Day action: Each year at around the same time, a slew of other mega-retailers (often including , Best Buy, , and ) hold their own .

It’s basically Black Friday in July, and each summer the competition gets stiffer with earlier deals and better discounts. Thankfully for you, that means low prices just about everywhere you love to shop.Fittingly, the are reserved for Amazon Prime members, who get access to lightning deals, free two-day shipping, and extra benefits like and Amazon Music.

If you don’t have a membership, you might get lucky with a few unofficial Prime Day deals from select sellers, but you’ll be missing out on all the member perks.

Need more convincing? You can score a free 30-day trial below.We thought you’d never ask! Most sales are still under wraps, but you can already score a few on Amazon devices, like , , and (along with select wardrobe essentials from the retailer's in-house brands).

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