Marcus CEO Urges Apple To Recall “Lines Around The Block” For IPhones As He Touts Theatrical Window
deadline.comGreg Marcus said first-quarter sales for Marcus Theatres surged from a year ago; that the film slate, while improving, is still not back to where it was pre-Covid; and that while studios have committed to theatrical windows, big streamers have not despite — in his view — overwhelming arguments for cinematic release.“We talk to all these guys.
We are in discussions with them. We are figuring out how to work with their models. I don’t have anything to report today on this phone call.
We are open to playing their films,” he said during Q&A with Wall Street analysts post earnings.“It was never lost on me that, on day one, when Apple would release a new iPhone, people were lined up for blocks.
They created the demand and restricted the supply and it worked so beautifully to their advantage,” Marcus said.Shortchanging theatrical leaves money on the table, especially for expensive IP.
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