Marcus CEO On The Return Of A “Normal” Film Slate & The State Of Exhibition M&A
deadline.comMarcus Theatres saw revenue and profit dip last quarter but is the latest exhibitor to report a soft April and May leading into a notable positive shift in June as the industry shakes off the impact Hollywood strikes last year.
CEO Greg Marcus noted that there weren’t fewer films in the first half, just not the right mix. “It has to be what I call I normal slate.
If you release 100 films and not one of them is tentpole, that is is not a normal slate,” he said on a post-earnings call with analysts.
There were plenty of films in the earlier part 2024, he said “and I’m glad they were putting movies out there. But not tenptpoles.” The market still needs big and small films. “You’ve got to take enough swings and you got to get people back in the habit,” he said. “Twenty years from now, the number of kids who will say to someone, ‘I remember my parents took me to my first movie.
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