Makin' Tracks: Ryan Hurd Moves Forward by Mining ‘Every Other Memory’

billboard.com:

Ever since its inception, when promoters promised to preserve “old-time music,” country has been a genre built upon the past.

Whether it’s recounting childhood events in the lyrics or borrowing the phrasing and technique from its predecessors, each generation has managed to bring history into the here and now.

With “Every Other Memory,” Ryan Hurd accomplishes that in two ways as the song’s protagonist recalls an old flame through a mental scrapbook of their time together.

And one of the specific images is an Eric Church concert, which pays homage to one of Hurd’s real-life icons. “I really love leaning on nostalgia,” says Hurd. “It’s just such a huge part of our genre, and I kind of picked pictures, like emojis sort of, so that every line