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Madhuri Dixit’s ‘Maja Ma’ is First Indian Original Film Under New Production Strategy, Amazon Prime Video Reveals (EXCLUSIVE)

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variety.com

Naman Ramachandran Hindi-language “Maja Ma,” starring Bollywood icon Madhuri Dixit Nene, is the first of many Indian original films from Amazon Prime Video, Aparna Purohit, the head of India originals for the streamer, has revealed.

The film is a Prime Video commission, as opposed to an acquisition. “We have been acquiring films, we have been putting films straight on our service and over the last two years, we put almost 60 films out and we also bought into co-productions.

Producing our own films was the next logical step,” Purohit told Variety. Next up are films in the Telugu and Tamil languages, with films in Malayalam and Kannada being explored. “We want to tell stories that are truly rooted in our soil, stories that are compelling, that are differentiated, in the hands of very passionate creators – story being the starting point for every decision.

That’s the strategy,” said Purohit. “And we want to really delight our audiences spread across the length and breadth of the country.” The executive also said that Amazon is open to releasing films the films it has produced in theaters in India.

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