Mad Solutions to Launch Global Sales Company Mad World For Arab Cinema in Cannes
variety.comNick Vivarelli International Correspondent Pan-Arab distributor Mad Solutions is expanding operations by setting up Mad World, a Dubai-based company dedicated to selling Arab movies internationally that will officially launch in Cannes.
Touted as Arab cinema‘s first global sales outfit, Mad World segues from Mad Solution’s first foray in the international distribution arena last year with Sudanese director Mohamed Kordofani’s “Goodbye Julia” which they sold widely after it’s splashy launch from Cannes’ Un Certain Regard section.
In addition to acquiring global rights to an increasing number of international co-productions, the Cairo-based studio has been stepping up its involvement in packaging Arabic projects with global market potential.
Besides fresh product, MAD World will be handling sales on an extensive library of recent festival award-winners, including shorts, and a back-catalog of titles comprising regional theatrical and streaming titles, many of which have not reached audiences outside the Middle East and North Africa (MENA) region.
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