M&S wins 2023's best hot cross buns as £1.85 pack beats Sainsbury's, Lidl and Iceland
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dailyrecord.co.ukA blind taste test has crowned M&S as the best retailer for hot cross buns for Easter this year as the retailer beat out Lidl, Sainsbury's and Iceland.
The Good Housekeeping Institute has revealed its annual Easter Taste Test results for 2023 where it tested a total of 166 traditional delicacies, with M&S being voted the best for its buns.
The institute tested a total of 36 hot cross buns in total, including 12 traditional, 18 flavoured, and six gluten-free options, with the retailer scoring highly in all three categories.
M&S' Luxury Fruited Hot Cross Buns, priced at £1.85 for a pack of four, took home the crown for the best traditional hot cross bun with a total score of 86/100.
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