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M&S shoppers rush to get £9.50 perfume they say smells just like £108 designer bottle

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Marks and Spencer shoppers have been snapping up an affordable perfume that smells just like a designer fragrance - but costs less than a tenth of the price.

The retailer let onto the dupe on TikTok saying one of their eau de toilettes smells similar to Lancome’s popular La Vie Est Belle.

M&S Meadowhall posted a video to TikTok, which has received more than 600,000 views this week. They said: “Do you know about these dupes in M&S?” In the clip, they compared some of their best selling scents, which start at £5, to much more expensive brands like Chanel, Paco Rabanne and YSL. READ MORE:The best autumn looks we spotted in the city centre from Afflecks, Asos and Zara The retailer compared their Pink Pepper perfume, which costs £9.50 , to Lancome’s La Vie Est Belle, which is currently £108 at Boots for the same sized bottle.

There had previously been a smaller 30ml bottle of M&S’s own-brand scent online for £5, but following the viral video, it has completely sold out.

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