and TikTokers alike. In fact, the platform likely has much to do with its success: several of their products have gone viral on the app.While they garnered most of its fanbase online, LYS is far from just another “buzzy" beauty brand.
Founded by Tisha Thompson, an Atlanta-native and makeup artist turned entrepreneur, LYS Beauty is breaking industry barriers as Sephora's first-ever .What more, LYS Beauty's continued success stems from a wide shade range catered to .
TikTok beauty reviewer , whose content is largely dedicated to discourse around shade inclusivity pointed this out in a rave review of the .“When we talk about inclusivity, this is what we mean!” Golloria said after trying the contour stick, which is also a favorite of fellow influencers Meredith Duxbury and .This content can also be viewed on the site it from.LYS Beauty's contour stick is so beloved that it inspired LYS Beauty's latest launch: the .
A hybrid of their MVPs, it combines the convenience of the contour stick, plus the luminosity of the liquid highlighter and pigmented cream blush in one product.I was obviously eager to try when I received the new blush in a press mailer.
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