Lux Vide Chief Luca Bernabei on Why Italy’s Medical Show ‘Doc’ Is a Global Hit
variety.comNick Vivarelli International CorrespondentItaly’s Lux Vide, the production company behind “Medici” and financial thriller “Devils,” is now scoring a global hit with its medical procedural “Doc,” the second season of which had its French launch at the Series Mania fest.“Doc,” which turns on a prominent physician who, following a head injury, suffers a permanent partial memory loss but still finds a new way to practice his profession, has been sold as a ready made to a slew of territories, including Australia, Canada, Venezuela, the Netherlands and Nigeria.
The Italian version has already aired in France (TF1), Australia (SBS), Spain (AXN) and Portugal (AXN), while a local adaptation played in the Czech Republic.
The “Doc” format, as previously reported, has been sold by Lux Vide to Sony Pictures Television for global distribution. And SPT Studios is developing a U.S.
adaptation of the show.In Italy, the final episode of “Doc” Season 2 aired on pubcaster RAI’s flagship RAI-1 station last week to a record more than 30% audience share.Praised by Italian media as a mix of “House” and “The Good Doctor,” albeit with a distinctive flair, “Doc” is “a highbrow drama with a strong concept,” says Lux Vide chief Luca Bernabei, adding that those basic elements are “what makes the show international,” even in its Italian version.For Lux Vide, “Doc” marks the company’s first foray in the medical show genre.
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