Selome Hailu “The Lord of the Rings: The Rings of Power” Season 2 suffered a major viewership drop in its second week on Luminate’s weekly streaming originals chart.
Last week, the Amazon Prime Video series managed to nab second place with 764.7 million minutes watched in the first full week of availability of its first three episodes combined with the first day of availability of its fourth episode.
But during the Sept. 6-12 viewing window — which included the first full week of Episode 4 and the first day of Episode 5 — it only hit 372.7 million minutes watched, landing in fourth place.
While there was less new content to watch compared to the week before, when the first three episodes has just debuted, it still doesn’t bode well for a large IP title to drop by more than 50% after one week, when word-of-mouth appeal should still be high.
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