Love Island UK contestants rake in the most from social media, new study shows

dailyrecord.co.uk:

A new study conducted by TV and tech retailer Currys has analysed the earning potential of contestants from popular dating TV shows, with Love Island UK emerging as the frontrunner.The study identified the most profitable dating show based on the average social media following of its contestants, using data from Influencer Marketing Hub that included a base engagement rate of 3%.

Love Island UK topped the list, with contestants boasting an impressive average Instagram following of 1.24 million and an estimated earning potential of £2,528 per post.While these figures are estimates, the Telegraph recently reported that former contestant Molly-Mae Hague has made over £6 million from her social media presence since her time in the Villa.Love Island UK was also recognised as the biggest reality show of the past decade, amassing two billion streams since 2017.

This summer’s series alone has been streamed 137 million times on ITVX, surpassing the Euros football tournament, which had 132 million streams.Following closely behind is Too Hot to Handle, where contestants must refrain from physical contact to win.

On average, participants have 1.12 million followers, translating to a potential earning of £2,279 per post.In third place, although with the lowest chances of finding love, is Ex on the Beach UK.