Love Island might need to rebrand itself as Fame Island after former contestant Samie Elishi admitted to going on the show for exposure.
Over the years, the idea that Islanders only want the next Instagram sponsorship deal has become a running joke among its audience.
Former contestants like Molly-Mae Hague and Megan Barton Hanson now make a staggering amount following their stints on the show, which is enough to draw in more potential Islanders looking for their big break.
One such Islander is Samie Eilishi, who featured in the 2023 winter season and came in third with Tom Clare behind Lana Jenkins and Ron Hall and series winners Kai Fagan and Sanam Harrinanan.
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