Fishmonger Luca Bish has been surgically attached to Michael Owen's daughter Gemma's side throughout their eight weeks together in the Love Island villa.
But according to a well known PR expert, if Gemma wants to maximise her showbiz potential when she arrives back home, she needs to dump Luca quick smart. “Gemma already knows how the fame game works,” Dermot McNamara, founder of Candid Publicity tells OK! “But she’ll need to ditch Luca sharpish if she wants to maximise her showbiz potential.
Some of his on-screen behaviour could put brands off working with him.” Dermot is referring to Luca's being accused of trying to control Gemma during his time in the villa.
His family have even been forced to speak out in defence of him after their were trolled. If she and Luca do go their separate ways, Dermot thinks that Gemma - who he dubs this year's answer to Dani Dyer - could have brands like New Look knocking down her door to collaborate.
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