‘Love Island’ Launch Sinks To Four-Year Low Amid Euro 2020 & Wimbledon Thrillers

deadline.com:

Love Island failed to sizzle on its return to British television on Monday night, as gripping sporting action from Euro 2020 and Wimbledon provided fierce competition in the battle for ratings.After a Covid-enforced absence, ITV2’s reality show was watched by 2.47M viewers in a 90-minute slot from 9PM, according to BARB figures supplied by overnights.tv, as a new set of singletons entered the Mallorca villa in the hope of finding love.Love Island’s Season 7 launch rating was well below 2019’s premiere, which was watched by 3.3M.

It was also down on last year’s winter edition, which drew 2.5M for its first episode. Indeed, it was the show’s lowest-rated premiere since 2017, when 1.3M tuned in.