Love Island fans accuse Callum Jones after spotting detail in pics 'soft launching' new girlfriend

ok.co.uk:

Love Island fans were left unimpressed after Callum Jones and his stunning new girlfriend sneakily announced their romance in a series of cryptic pics yesterday.

The 28-year-old chose to quietly slipped the fact he is dating a model called Myna Amor into a string of snaps - amid shots of boats bobbing about on the ocean and snaps from lads' nights out.

Fans didn't miss the small detail that he was holding hands with a mystery woman or that one of his snaps was her shot from behind in a street on holiday.

She did the same thing, inserting an out-of-focus shot of Callum's back in a string of Instagram pictures she captioned: "Clearing my camera roll out." However, the subtle hints left several of their fans fuming with former scaffolder Callum - famous for dating Molly Marsh for years - accused of "soft launching" his new romance. "Soft launching" is where instead of coming out with a new relationship you gradually introduce a new girlfriend or boyfriend.The phrase comes from marketing and it is often used when launching a new product.