‘Love Island’ Editorial Review Being Planned by ITV After Complaints to U.K. Media Regulator: ‘We Must Always Look to Improve And Work on What We’ve Done’
variety.comNaman Ramachandran U.K. broadcaster ITV is planning an editorial review of its hugely popular show “Love Island,” after it drew a large number of complaints from members of the public to media regulator Ofcom.In the last two weeks alone, the show has attracted 5,623 complaints to Ofcom, mainly related to alleged bullying and misogynistic behavior from some of the male contestants.In response to a question from Variety, during an earnings call following ITV posting half yearly revenues of $2 billion, Kevin Lygo, managing director, ITV Studios, said: “We continually assess the program as it’s going on, because it’s one of these odd, every night live shows.
But when the series comes to an end, on Monday, we will always sit down and review what we think about it, what the reaction’s been, how well it’s done.” “It’s the best one we’ve had in many years.
And I think everyone’s thoroughly enjoying it. To get five million people to watch your show every single night at nine o’clock is extraordinary in the modern era.
So something’s being done right,” Lygo added. “But… we must always look to improve and work on what we’ve done. But we’re very happy with the way it’s gone so far.”Elsewhere on the call, the imminent launch of free, ad-funded streaming service ITVX was talked up. “It’s a highly differentiated consumer proposition.
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