Lorraine Kelly's heartache before Christmas as she launches campaign

ok.co.uk:

Lorraine Kelly has spoken out about the devastating impact of poverty on families, as she leads a heartfelt initiative this festive season.The 64 year old presenter and mother to Rosie is championing 'Lorraine's Big Baby Bank Appeal', aiming to support parents in need by providing vital items for their little ones. "I was so sad to hear of the stories of parents having to turn to baby banks for all kinds of basics from nappies to cots and clothes," Lorraine told the Mirror. "Not just people struggling because they can't find work, but those in employment who don't earn enough to give their babies all that they need through no fault of their own.

It's wonderful that baby banks are there to give support and dignity but how I wish we didn't actually need them. I know our wonderful viewers will help." With a staggering 4.3 million children living in poverty and one million facing extreme hardship, the cost of living crisis is hitting hard.

In a show of solidarity, Morrisons supermarket is backing Lorraine's appeal, setting up 497 donation points in stores nationwide for a two-week period.

Lorraine shared a touching story about the cycle of support at the baby bank, saying: "I met a lot of the parents, one of whom needed help when she was very young and had her daughter.