After waving their sports flags proudly last week at their upfronts pitches to ad buyers, Disney and Warner Bros Discovery are confronting a head-scratching situation with the NBA and NHL playoffs.
The conference finals in both basketball and hockey — broadcast by WBD’s TNT and Disney’s ESPN and ABC — have been remarkably lopsided.
Until Tuesday night’s victory by the Boston Celtics in the NBA’s Eastern Conference Finals (on TNT), all four best-of-seven series were threatening to be 4-0 sweeps.
The Denver Nuggets completed a sweep of the LA Lakers on Monday night, and the Las Vegas Golden Knights and Florida Panthers are each up 3-0 in the NHL.
Read more on deadline.com