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Looking For Lessons In The ‘She Said’ Box-Office Beatdown

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deadline.com

When a film as heavily promoted and well-regarded as Universal’s She Said gets body-slammed at the box office, it’s wise to pay attention.

This weekend, the journalism procedural drama, about the pursuit of sexual predator Harvey Weinstein by two reporters from The New York Times, will take in perhaps $2.27 million in 2,022 theaters.

That’s less than half of the already minimal $5-to-6 million predicted a few short days ago—a brutal drubbing for a film that had generally good reviews and as of Saturday was tagged by eight out of 22 “experts” at sister site Gold Derby as one of the ten top contenders for Best Picture.

The opening is a flop, and not the kind that can be written off to technical failures—the wrong theaters, a bad release date, poor marketing or whatever.

Read more on deadline.com
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