Anna Marie de la Fuente In what signals a new source of financing for Central Asia’s nascent film industry, Mountain View, California-based tech company inDrive, best known for its bid-based ride hailing service, is getting into the film business. The tech giant, founded by CEO Arsen Tomsky, has launched Alternativa Film Project, a global non-profit film initiative aimed at supporting emerging filmmakers from less developed film industries, starting with Central Asia this year.