Locarno’s StepIn Industry Participants Stay Hopeful While Hotly Debating Challenges Facing Indie Sector and ‘Elephant in the Room’ AI
variety.comMarta Balaga “The Americans are coming,” argued European Producers Club’s Alexandra Lebret during Locarno’s StepIn’s wrap-up session.
And it can be a good thing. “They want to benefit from lower costs and tax incentives [in Europe]. It will bring money to the industry, but it won’t increase our salaries – quite the opposite.” “The gap between value and cost” is one of the main challenges facing producers today, but so is dealing with talent. “They are becoming increasingly difficult to ‘pin down’ and can cancel their commitment to the project even a few days before the shoot.
Negotiating deals with U.S. agents is nearly impossible for many indies,” she added, joking that the conversation should be nicknamed “A Prayer for the Dying” after Mike Hodges’ film. “Where there is a crisis, there’s an opportunity.
Let’s not get locked up in an unsustainable business model. Why not use new possibilities offered by AI technologies or try private partnerships when creating content?
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