EXCLUSIVE: The story of popular UK lads magazine Loaded, which covered the 1990s Cool Britannia era in all its glory, is to be told in a TV series from Channel 4-backed Spirit Studios.
Spirit has optioned the rights to Loaded co-founder Tim Southwell’s Getting Away With It book and original screenplay as it pushes further into scripted.
Southwell has written the script and other writers will come on board further down the line. The book depicts an era dominated by Britpop, drug culture and a fresh sense of optimism.
Launched in 1994 by Southwell, James Brown and Mick Brunnage, Loaded was one of a string of lads magazines that recorded the era’s culture, fashion, sport and politics.
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