Lizzo Reveals If She's Worried About Skims Competition With Her Yitty Shapewear Line

justjared.com:

Lizzo is opening up about launching her new shapewear line, Yitty, in the new issue of WSJ. Magazine. The 33-year-old singer spoke with the magazine about what inspired her to launch the line, and going up against Kim Kardashian‘s own line of shapewear, Skims. Click inside to read more… Check out what she had to say below: On launching Yitty: “I want to celebrate all of the different beautiful kinds of shaped bodies because it’s not just hourglass, and that shouldn’t be the only desired body type.

There’s apple, there’s triangle, upside down triangle, there’s circle. There’s slim girls with no booty. They’re beautiful too, and they deserve to honor that shape and celebrate that shape and accentuate it if they want.” On how she wants Yitty change the conversation around people’s bodies: “Back when I first was interested in doing shapewear about six years ago, I was concerned at how little options women specifically had for this kind of apparel.

It’s a unique kind of apparel because it’s not quite underwear, it’s not lingerie, it isn’t an outfit. It’s literally a piece of clothing you put somewhere in between.

I thought it was bizarre that nobody has tapped into this category in fashion. Also, I hated this mentality of, ‘You’re not good enough.’ That’s what shapewear kind of represented: ‘I don’t look good enough in this dress so now this girdle is going to change that and make me look good and make me good enough.’ I was like, ‘Nah, we need to end that.’ We need to just create a product that is comfortable and doesn’t breed shame, because there was a lot of shame with me wearing shapewear growing up.” On whether she’s worried about going up against Skims: “No, because I don’t feel like I’m going up against anybody.