Lizzo answers if she is worried about shapewear line Yitty competing with Kim Kardashian's SKIMS

Reading now: 206

She launched her new brand Yitty last week to much fanfare.But Lizzo is not too concerned about competing with the current titan of shapewear Kim Kardashian.The 33-year-old singer - full name Melissa Viviane Jefferson - discussed several topics including wanting to change the conversation around body image with Yitty in a My Monday Morning interview with the Wall Street Journal.She also addressed if she is worried about competing with the 41-year-old reality star in the clinging, sculpting garment industry.

Hot new release: Lizzo discussed several topics including wanting to change the conversation around body image with Yitty in a My Monday Morning interview with the Wall Street JournalWhen asked if she is worried about competing with SKIMS with Yitty, Lizzo said: 'Well, no, because I don't feel like I'm going up against anybody.

I think that this market is wide open and there's room for everybody.'It was a confirmation for me when SKIMS dropped because it was about a year after we started having shapewear conversations and I was like, "I told you!

I told you that this was a viable category in that somebody needs to come in and shake this industry up."' She went on to say that SKIMS becoming such a juggernaut was a validating experience because she always believed there was a market for it and that ultimately the consumer wins with more competition.Lizzo explained: 'I think that just put fire under people's a**es.

Read more on dailymail.co.uk
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA