She launched her new brand Yitty last week to much fanfare.But Lizzo is not too concerned about competing with the current titan of shapewear Kim Kardashian.The 33-year-old singer - full name Melissa Viviane Jefferson - discussed several topics including wanting to change the conversation around body image with Yitty in a My Monday Morning interview with the Wall Street Journal.She also addressed if she is worried about competing with the 41-year-old reality star in the clinging, sculpting garment industry.
Hot new release: Lizzo discussed several topics including wanting to change the conversation around body image with Yitty in a My Monday Morning interview with the Wall Street JournalWhen asked if she is worried about competing with SKIMS with Yitty, Lizzo said: 'Well, no, because I don't feel like I'm going up against anybody.
I think that this market is wide open and there's room for everybody.'It was a confirmation for me when SKIMS dropped because it was about a year after we started having shapewear conversations and I was like, "I told you!
I told you that this was a viable category in that somebody needs to come in and shake this industry up."' She went on to say that SKIMS becoming such a juggernaut was a validating experience because she always believed there was a market for it and that ultimately the consumer wins with more competition.Lizzo explained: 'I think that just put fire under people's a**es.
Read more on dailymail.co.uk