‘Live With Kelly and Mark’ Post-Oscar Week Sees Weekly and Yearly Ratings Gains in All Key Measurements (EXCLUSIVE)
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variety.comMichael Schneider Variety Editor at Large And the Oscar goes to “Live with Kelly and Mark,” which saw ratings growth the week of the Academy Awards.
That’s due in part, of course, to the daytime strip’s signature post-Oscars coverage, starting with the live episode from the Dolby Theatre on March 3, just hours after “Anora” was named this year’s best picture.
The Oscars halo gave “Live” a week-to-week bump in key measures including total viewers (up 4% – 2.315 million vs. 2.218 million), households (up 3% – 1.49 rating vs.
1.45 rating), women 18-49 (up 10% – 0.33 rating vs. 0.30 rating) and women 25-54 (up 5% – 0.46 rating vs. 0.44 rating). Year to year, the week of episodes was also up 2% in total viewers (2.315 million vs.
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